^{Developed a distinctive secondary character design, inspired by the primary brand logo.}

Inspired by their cozy atmosphere and signature cream-topped drinks like the "Buttercream Latte," I designed a character to represent their brand across merchandise. To emphasize their popular drinks and their reputation as one of the top Einspanner spots in Los Angeles, I created two version of the character: one relaxing on the cream and another welcoming customers.

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Process