Brand Extension
2024
Yeems
Freelance Designer
Photoshop, Illustrator, Branding, Illustration, Procreate
April 2024 - Present
Inspired by their cozy atmosphere and signature cream-topped drinks like the "Buttercream Latte," I designed a character to represent their brand across merchandise. To emphasize their popular drinks and their reputation as one of the top Einspanner spots in Los Angeles, I created two version of the character: one relaxing on the cream and another welcoming customers.