Objective

Create a figurine line up that encompasses products that are fun, unique, and energetic that promotes positive well-being

Research

• Project inspired from POP MART (collectible toy company)
• POP MART gained popularity through a blind box concept. Blind boxes offer an exciting surprise by randomly selecting a toy from a series upon purchase.

Problem

1. Most blind box series are catered for cute collections
2. Little to no blind box series that captures a theme of well-being

Goals

• age range: young adults (18-30)
• life style: active, health-conscious individuals with high stress levels
• how/why: BIIBO figurines can serve as a fun, interactive toy to help reduce stress and promote positive well-being habits.

BIIBO: "Boy Imagining Incredible Bold Opportunities”

"BIIBO" promotes a healthy work-life balance and encourages individuals to take a break from daily stresses. The character design conveys an ambitious yet relaxed appearance, listening to music as a metaphor for unwinding and contemplating opportunities. This unique blend of relaxation and motivation resonates with young adults valuing positivity, mindfulness, and self-improvement.

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"The big message of this project is to provide consumers with a fun and unique way to reduce stress and promote positive well-being habits. By launching the BIIBO collection, it could provide a unique way for consumers to reduce stress and engage in discussions around well-being, potentially leading to new connections and shared experiences. "You have BIIBO, I have BIIBO" could become a phrase that symbolizes this shared interest."

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